Responsible Gaming Policy
Purpose
Afri-Millions Limited (AfriMillions) is committed to conducting all gaming operations in a responsible, transparent, and socially conscious manner. This policy outlines our principles and procedures for promoting responsible gaming, preventing underage participation, and minimising the risk of problem gambling in compliance with the Lagos State Lotteries and Gaming Authority (LSLGA) regulations.
Scope
This policy applies to all AfriMillions activities, including:
- Lottery and scratch card games;
- Sales and marketing practices;
- Retail agents and distribution partners;
- Employees and representatives acting on behalf of AfriMillions.
Responsible Gaming Principles
AfriMillions upholds the following key principles:
- Integrity and Fairness: All games are conducted transparently, with verifiable outcomes determined by chance and subject to regulatory oversight.
- Protection of Minors: No individual under the age of 18 years is permitted to purchase or redeem AfriMillions products. Our agents are required to verify the age of players and refuse sales to minors.
- Informed Participation: Players are encouraged to understand the rules and odds of each game before playing. Clear information about prizes, draws, and procedures is made publicly available.
- Prevention of Problem Gambling: AfriMillions promotes moderation and discourages excessive or compulsive play. Gaming should be a form of leisure, not a financial strategy.
Responsible Play Guidelines
To help maintain healthy gaming habits, we encourage players to:
- Set and adhere to personal spending and time limits.
- Never chase losses or borrow money to play.
- Balance gaming with other social and recreational activities.
- Seek support if gaming ceases to be a fun or controlled activity.
Player Protection Measures
AfriMillions provides users with tools to help manage their play responsibly:
- Voluntary spending limits – players can cap their weekly or monthly purchases
- Self-exclusion – players can request temporary or permanent exclusion from the platform
- Session time reminders – to promote self-awareness during active participation
- Full access to play history and spending data
These features are provided in accordance with responsible gaming obligations under Nigerian law and LSLB guidelines.
Staff and Agent Responsibilities
All AfriMillions staff and authorised agents are trained to:
- Enforce the 18+ age restriction policy;
- Promote responsible gaming messages at points of sale;
- Refrain from misleading advertising or encouraging excessive play;
- Report any concerns regarding underage or problem gambling behaviour to management.
Advertising and Marketing
AfriMillions ensures that all advertising and promotional materials:
- Are truthful and not misleading;
- Do not target or appeal to minors;
- Include responsible gaming messages and the 18+ age symbol;
- Avoid implying that gaming guarantees success or financial gain.
Support and Assistance
Players who believe they may have a gambling problem are encouraged to seek help. AfriMillions supports awareness and referral to professional assistance through:
- Our customer service team can also provide information and direct players to available resources, contactable at help@afri-millions.com.
- We also endorse GambleAlert as a resource to assist players: https://gamblealert.org
- Professional counsellors or local support services.
Monitoring and Compliance
AfriMillions will:
- Regularly review and update this policy to ensure alignment with LSLGA standards;
- Conduct internal audits and staff training to reinforce compliance;
- Cooperate fully with the LSLGA in all matters relating to responsible gaming oversight.
Policy Review
This policy shall be reviewed annually or as required by changes in law, regulation, or company operations to ensure continued effectiveness and compliance.
AfriMillions
Committed to Safe, Fair, and Responsible Gaming for All.
Last updated: 19 November 2025